Bradley, the Director of Client Services at Lucky Orange, joined Lucky Orange in 2016 after extensive experience working in account management, marketing and sales roles for companies such as Adknowledge, Sporting Kansas City and Electronic Arts.
Today Bradley works with Lucky Orange’s clients, including American Red Cross, PrimeSport and Shopify. He excels at on-boarding, retaining and helping his clients improve their websites.
Hi, I’m Bradley Friedman from Lucky Orange and this is our Tech Talk
At LO, we help people get more conversions – sales or leads – from their websites by helping them see what visitors are doing on their site.
I’m the Director of Client Services.
In my day-to-day role I …
I’ve been with Lucky Orange for 4.5 years
The problem Lucky Orange solves
Help business owners, agency teams, marketers and UX professionals understand why visitors to their website aren’t converting
If you’re lucky, one out of 100 website visitors convert. If you could make that number 2 out of 100, you would double your sales and double your revenue.
Data illustrating the market problem
Let’s do some math to help us understand how low conversion rates impact the average eCommerce store. Let’s say your website gets 10,000 website visits a month from people using mobile phones.
According to Monetate’s Q12020 eCommerce quarterly benchmarks report, the average conversion rate worldwide for people using mobile phones is just under 2%. If we’re generous and we use the 2% number, that means that only 200 of those visitors covert to customers.
Monetate’s average order value for eCommerce shoppers using mobile phones is about $84 so you’re making about $16,800 a month. That’s not too bad, but if you could double your conversion rate from 2% to 4%, which sounds like a pretty small increase, you’ve just doubled your monthly revenues to $33,600 a month. Over the course of a year, that means you’d made $403,200 a year instead of only $201,600 a year if you didn’t do anything to improve your conversion rates.
Introduce your technology
Lucky Orange helps you understand the causes of low conversions so you can grow your bottom line
We do this through a series of software tools – heatmaps, session recordings, website form analytics, conversion funnels and more – that help you understand the visitor behavior on your site and what might be keeping them from converting
Describe the history of the technology/company
Our technology is used by 200,000+ websites to understand why visitors aren’t converting
Established in 2011Overland Park, Kansas
17 employees (and growing)
Who is best suited to your tech?
Lucky Orange can help customers in any industry from eCommerce, B2B, B2C & D2C, SaaS and non-profits
We can help businesses of any size ranging from solo entrepreneurs and start ups to growing businesses to Fortune 100 companies
Our customers have revenues and gross merchandise values ranging from the hundreds of dollars to hundreds of millions of dollars
What is your unique selling point?
For people who want to improve customer satisfaction and grow their business, Lucky Orange offers an all-in-one solution that helps you understand website visitor behavior.
Unlike our competitors, we provide you with access to all visitor behavior data, not just a sample, and we don’t require you to set up complicated, time-consuming experiments to see what’s actually happening on your website.
How do you solve the market problem?
We offer a suite of conversion rate optimization tools that help customers address the following:
Figure out why website conversions are lower by watching session recordings to see exactly what’s keeping a visitor from converting – be in confusing site navigation, annoying pop ups, unclear CTAs or errors on your site
Understand why shopping cart abandonment is so high by reviewing form analytics to see where people stop filling out your checkout forms
See what inventory customers are most interested in by asking them when they are on your site with live chat, or prompting them with an on-site survey
Engaging with customers before you lose the sale with live chat and live view so you can co-browse to answer questions and guide them through problems
All-in-one conversion rate optimization suite
What impact would a customer see if they signed up right away?
Takes only minutes for a customer to place code, and you don’t have to be a website developer to place it, either
As soon as code is placed, you can begin seeing visitors live on your site, view recordings and start chatting with customers
Any limitations to your tech?
Standard data retention is a rolling 30 days, but there is an option to upgrade to longer data retention periods
We’re unable to track content that displays on your website in an iframe
Where do you sit in the MarTech stack?
We sit in Data within Mobile & Web Analytics although also Marketing Analytics, Performance, Attribution, Business, Customer Intelligence & Data Science, Conversational Marketing & Chat
and Optimization, Personalization & Testing
Pricing, onboarding and adoption timeline
Plans start at just $10 a month and are based on the number of pageviews your site receives
Place code in just a few minutes, no development expertise required
We offer free, 15-minute onboarding calls with one of our customer support experts