VidMob

VidMob is the world’s first platform for Intelligent Creative that provides an end-to-end solution to help brands improve their marketing results by unifying creative and data. VidMob is the only company in the world to receive a certified creative marketing partner badge from every major social and digital platform. A portion of every dollar VidMob receives is used to fund pro bono creative services for non-profits through its 501(c)(3) VidMob Gives. Most recently, the company was included in Inc. magazine’s annual list of the Best Workplaces for 2020 and VidMob received the 2020 Creative Intelligence Technology Innovation Award from Frost & Sullivan.

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Speaker:

Lisa Haskins, Director of Marketing and Operations, EMEA

Leading Intelligent Creative across EMEA for VidMob, Lisa connects clients to a revolutionary product which is used for analysing creative performance through the use of AI/deep learning. She creates, drives and shapes new innovative data that answers the why in what works and what doesn't work for creative campaigns.
Lisa brings more than five years of marketing experience to the role, having previously worked across a range of sectors, including a two-year tenure with LinkedIn. She was also named Ireland's Research and Innovation Professional in 2019.

Transcript

Good morning, good afternoon or goodnight depending on where you are in the world! My name is Lisa Haskins and I am the Head of Data at Vidmob EMEA.

I work in a fantastically diverse team of 11 and I have been leading and developing Vidmob’s creative intelligence for two years driving Vidmob to being what is now a company that is the leader of data driven creative worldwide.

We now live in an always-on, multi-screen, personalized world.
Understanding our creative across many screens is more important than ever. Why? Because 70% of performance is based around your creative.
And we know, not just as marketers but lovers of social products that content we see on Facebook feed is not content we expect to see on Snap Stories for example.
So how do you tailor your content to suit the ever-changing shift in trends?

How do we step away from a team meeting full of assumptions and instead make informed creative decisions faster than we have ever had to do before?

Vidmob has developed an all in 1 platform that enables all marketing professionals whether a small business or large enterprise to understand the creative drivers behind performance and create the most effective and efficient creative across all platforms and ad types.

This all in 1 platform is our Agile Creative Studio or ACS as a the cool kids say at Vidmob. This is built so anyone can be a creative data analyst and cut back on the costs it take to build your own studio. We have made a scalable solution to one of the highest costing factors in creative development and here is how:

And now that we have learned let’s move into a demonstration of how we take those learnings and add them into your creative brief using our scaled in-house studio.

Create
Workflow
Collaboration: No more need for expensive editing booths; work seamlessly across teams and time zones, effortlessly leave time-stamped feedback, chat with collaborators, streamline approvals
Speed: 5-7 day first draft turnarounds
Scale: 1 ad or 1000- ads; in 1 language or 100 languages

Asset Management
Easily upload and store all source media, organize, preview, and review all asset outputs and drafts, and publish assets right from the platform

Expertise
Sophisticated algorithms that get you the right creator for your project, every time
Constantly updated specs, new ad formats, & evolving best practices pushed directly into each project

Insights to Action
From insight to action in a click of a button
Build playbooks over time

We may need to develop something standard – a variable pricing model is currently in discussion. It takes just 24 hours to fully get you setup on our system with all data fully transferred. Once connected, a member of our client delivery team will train you on how to use the platform and get you started. Training usually takes between 45 mins – 1 hour.

Canto