Online shopping is expected to top $24 billion by the time the last gift is received, but how many purchases will be made, or influenced by teens? A JupterResearch report: “Teen Onlie Shoppers: Reach Teen Influencers and Early Adopters Through consumer-Created Content” finds teens responsible for $3 billion in purchases for the full year of 2006.
Parents are often present for teen-initiated or influenced purchases, 83 percent of teen purchases are made with parents present, or with the aid of a parent’s credit or debit card. Alternative payment methods like PayPal and gift certificates are quickly becoming a method of choice for the freedom young adults have with making purchases. Even when it’s a household purchase, 25 percent of teens say their parents take their opinions into account.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more