Teens to Spend $3 Billion Online

Online shopping is expected to top $24 billion by the time the last gift is received, but how many purchases will be made, or influenced by teens? A JupterResearch report: “Teen Onlie Shoppers: Reach Teen Influencers and Early Adopters Through consumer-Created Content” finds teens responsible for $3 billion in purchases for the full year of 2006.

Parents are often present for teen-initiated or influenced purchases, 83 percent of teen purchases are made with parents present, or with the aid of a parent’s credit or debit card. Alternative payment methods like PayPal and gift certificates are quickly becoming a method of choice for the freedom young adults have with making purchases. Even when it’s a household purchase, 25 percent of teens say their parents take their opinions into account.

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