Tektronix Inc. will “own the day” today by purchasing banners across the top of every page on Microsoft’s MSNBC.com site.
The Microsoft online sales team developed the “Own the Day” program to offer clients the opportunity to purchase sections of sites, an entire site or multiple sites across its MSN network. Spending was not disclosed.
The initiative is part of a worldwide marketing campaign that Tektronix is launching to promote its new line of color printers, to be introduced Oct. 15.
Microsoft’s online sales team now offers a menu of product and package options and can customize them to fit a client’s objectives.
MSN offerings include sponsorships of content and service segments, banner ads, promotions, cross-network packages and rich media online commercials using Microsoft Windows Media Technologies.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more