The telecommunications sector’s global ad spending grew 7.9 percent during the first half of 2012, according to a recent Nielsen quarterly report.
Telecommunications companies saw the largest growth in spending in Latin America and the Middle East/Africa regions. According to Nielsen’s research, Latin America saw the biggest jump in ad spending with over 32 percent growth. While the Middle East/Africa region saw a 28.3 percent hike in average ad spend.
Nielsen’s numbers show that many industries are still continuing to spend cautiously for the year. According to the firm’s research, many industries are only showing slight increases in overall ad spending globally.
The automotive industry came in second to the telecommunications sector with a 6.3 percent increase in global ad spending. Entrainment industry spending also saw average growth with a 5 percent increase overall for the first half of this year.
Healthcare saw a reduction in ad spending for the year with a 1.2 percent overall decrease in spending. The durables and services industries also came in below last year’s numbers, according to Nielsen’s report. Durables saw a 4.4 percent reduction in spending, while the services industry dropped 1.4 percent.
Nielsen’s report comes following other recent company findings that showed Internet ad spending increasing globally. According to the company’s recent statistics, global ad spending for the Internet was up 7.2 percent for the first half of 2012.
Nielsen also found that Internet ad spending was growing significantly in emerging markets. With the Middle East and Africa enjoying a 30.3 percent jump in spending, and Latin America seeing its spending grow by 20.6 percent.
Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast for programmatic ad spending in the U.S. on the back of growth in mobile and video programmatic buys.
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