TeleSpace Offers a Way to Overcome "Banner Busters"
A company called TeleSpace ismarketing a product called AdCast that is designed to overcome what it calls"banner busting" technology deployed by some Internet users to avoid lookingat ads.
A company called TeleSpace ismarketing a product called AdCast that is designed to overcome what it calls"banner busting" technology deployed by some Internet users to avoid lookingat ads.
A company called TeleSpace is marketing a product called AdCast that is designed to overcome what it calls “banner busting” technology deployed by some Internet users to avoid looking at ads.
“The assumption that all ads can be ‘busted’ or blocked is not entirely correct,” said Robert Cezar, founder and CEO of TeleSpace and developer of the AdCast technology.
“We are currently in the middle of our market introduction of AdCast, an advertising delivery system which shows non-scrolling billboards for guaranteed viewing duration and content,” Cezar said, adding that the technology “wraps the participating sites with our delivery system rather than delivering an embedded banner into a page. If our client’s ads are blocked, the whole site will be blocked. . . ”
Cezar said AdCast offers not only the delivery technology, but also accountability built-in with guaranteed viewing parameters plus the ability to set and monitor those parameters online and in real time.”
TeleSpace is a technology development and marketing company operating under AmeriCommUSA, Inc.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article