Digital MarketingStrategiesTencent’s WeChat and Responsive Design Dominate in Q3

Tencent's WeChat and Responsive Design Dominate in Q3

Popular columns for the months of September and October.

Toward September, Tencent’s WeChat, a hybrid of Facebook Timeline and Whatsapp, gained brands’ attention as they explored the marketing opportunities around the messaging app.

The digital community in Asia was also interested in responsive web design, developing engaging mobile campaigns, and digital in Indonesia.

ClickZ.asia top columns in September 2012:

1. What’s Next for Social Media Marketing in China: Weibo or WeChat? by Louise Au

2. Retargeting: Consumer Research Opportunity for Brand Marketers by Sandeep Amar

3. Should Asia Be Excited About the Social Marketing Cloud? by Brandon Cheung

4. Passbook: A Smart Move for Brands and Apple by Simon Small

5. Naver Curates a Strong Following in Japan by Jeff Lippold

6. Future Mobile Features to Shift Time From Stores to Mobile by Andy Chang

7. Hotmail Disappears – Now What? by Jonas Blanck

8. How Well Am I Actually Doing With My Campaigns? by Ohad Hecht

9. Paid Search Marketing – The (other) Leanest Line Item in the Media Plan by Prabhvir Sahmey

10. Are Brands Ready to Engage On-the-Go Consumers? by Karen Ho

ClickZ.asia top columns in October 2012:

1. 10 FAQs on WeChat for Marketers by Rudi Leung

2. Go Back to Basics or Continue to Be Irrelevant by Pushkar Sane

3. What’s Up With Responsive Web Design? by Nic Tinworth

4. An Apple a Day… by Luke Janich

5. Digital in Indonesia by Adrian Lee

6. Tips for Monitoring Brand Reputation Across Different Languages by Christian Arno

7. Engagement and Conversion Through Sharing Photos on Mobile by Darren Yan

8. Importance of URL Naming Convention and URL Management for Websites by Gordon Choi

9. The Importance of Mobile Email Marketing by Jonas Blanck

10.   Facebook Promoted Posts: Game Changer or Side Show? by Stephen Hay

Watch this space as we count down to the popular columns in November and reveal the top 10 columns for 2012 later this week.

Here’s wishing all readers Happy Holidays!

Whitepapers

US Mobile Streaming Behavior

Whitepaper | Mobile US Mobile Streaming Behavior

3m
Winning the Data Game: Digital Analytics Tactics for Media Groups

Whitepaper | Actionable Analysis Winning the Data Game: Digital Analytics Tactics for Media Groups

3m
Giving a Voice to Your Brand

Whitepaper | AI Giving a Voice to Your Brand

3m
Mobile Messaging Masters

Whitepaper | Mobile Mobile Messaging Masters

3m

Related Articles

QQ: The biggest digital platform you've never heard of

Asia QQ: The biggest digital platform you've never heard of

2y Carrie Law
What key opportunities does Meeker's report highlight for marketers in China?

Analytics What key opportunities does Meeker's report highlight for marketers in China?

2y Clark Boyd
An introduction to WeChat: The evolution and future of China's most popular app

Asia An introduction to WeChat: The evolution and future of China's most popular app

2y Clark Boyd
Tencent's Emily Ma on the challenges for marketers in China

Analytics Tencent's Emily Ma on the challenges for marketers in China

3y Sophie Loras
How can chief marketing officers use disruption to stay ahead?

Asia How can chief marketing officers use disruption to stay ahead?

3y Sophie Loras
Beyond Facebook: social media marketing opportunities in China and Japan

Asia Beyond Facebook: social media marketing opportunities in China and Japan

3y Motoko Hunt
How SK-II blends ecommerce and social for improved brand perception

Asia How SK-II blends ecommerce and social for improved brand perception

3y Sophie Loras
How brands are using VR to improve customer experience in China

Asia How brands are using VR to improve customer experience in China

3y Elisa Harca