Data warehousing company Teradata has agreed to acquire Aprimo, a marketing software company, for $525 million.
The acquisition boosts Teradata’s cloud computing capabilities at a time when clients are increasingly looking to store their data somewhere other than their own computers. It also provides entry for Teradata into the integrated marketing management sector.
Aprimo’s primary marketing software product is Aprimo Marketing Studio, which is available in both B2C and B2B formats.
As part of the deal, Teradata will assume $25 million of Aprimo cash at closing, which is expected in the first quarter of 2011.
“We believe our combined value proposition, Teradata’s powerful business analytics and Aprimo’s cloud-based Integrated Marketing Software come at a time when marketers are consolidating and integrating their marketing teams and systems while demanding more strategic analytics and intelligence,” said Bill Godfrey, CEO of Aprimo, in a written statement.
Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands are changing their strategies with the rise of video.
Ecommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and their needs, and that's a great way to improve your marketing efforts.
We all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information directly on our websites.
Facebook Canvas has been with us for just over a year and, whilst there are many brands that have made it work, there are others who have struggled with the new medium. What can we learn from both as we look to really make the most of Facebook’s flagship ad model?