Marketing TechnologyDigital AdvertisingBen Williams – Adblockers and the future of online advertising

Ben Williams – Adblockers and the future of online advertising

Adblockers have become a major challenge for publishers and advertisers alike. Adblock Plus is the most popular and has been downloaded on more than 500 million devices around the world. We’re joined by Ben Williams the communications and operations manager from Adblock Plus. We hear the story of how Adblock Plus has evolved and get Ben’s perspective on the future of online advertising. We’ll also find out why Adblock Plus has become so popular, where the areas of growth are and how Adblock Plus is aiming to work with publishers and advertisers to find a common ground.

Comments are closed.

Related Articles

Brands are moving to in-house programmatic: Is it the right choice?

Digital Advertising Brands are moving to in-house programmatic: Is it the right choice?

2w Mark Gorman
3 ways advertisers can combat ad fraud in mobile marketing

Digital Advertising 3 ways advertisers can combat ad fraud in mobile marketing

2w Marc Porcelli
A year of ad tech in review: drastic change in digital publishing

Digital Advertising A year of ad tech in review: drastic change in digital publishing

3w Xavi Beumala
Kenshoo support of Apple Search Ads to simplify mobile search ad campaigns

Digital Advertising Kenshoo support of Apple Search Ads to simplify mobile search ad campaigns

4w Emily Alford
Tackling ad fraud: 5 questions advertisers and brands should start asking

Digital Advertising Tackling ad fraud: 5 questions advertisers and brands should start asking

1m Michael Paxman
Nike’s sales soar in light of Kaepernick controversy

Digital Advertising Nike’s sales soar in light of Kaepernick controversy

1m Emily Alford
Digital ads – no consumer data needed

Digital Advertising Digital ads – no consumer data needed

2m Dave Atchison
ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

Digital Advertising ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

3m Mike O'Brien