Marketing TechnologyDigital AdvertisingBen Williams – Adblockers and the future of online advertising

Ben Williams – Adblockers and the future of online advertising

Adblockers have become a major challenge for publishers and advertisers alike. Adblock Plus is the most popular and has been downloaded on more than 500 million devices around the world. We’re joined by Ben Williams the communications and operations manager from Adblock Plus. We hear the story of how Adblock Plus has evolved and get Ben’s perspective on the future of online advertising. We’ll also find out why Adblock Plus has become so popular, where the areas of growth are and how Adblock Plus is aiming to work with publishers and advertisers to find a common ground.

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