USA.NET, a provider of email and advanced messaging services, has been selected to provide its classified advertising email service, USA.NET Ad Mail, to advertisers and readers of the Fort Worth Star-Telegram.
The Ad Mail service will enable the Star-Telegram to offer its advertisers a temporary email address that can be placed within each classified advertisement, giving them an interactive method for receiving responses. Financial arrangements were not disclosed.
“USA.NET Ad Mail represents the next generation of interactive, Web-based classified advertising,” said John Gerdelman, president and CEO of the company. “Ad Mail gives the Fort Worth Star-Telegram a vehicle for increasing classified advertising revenue and response rates without incurring additional administrative costs.”
The Star-Telegram will offer the service to all private-party and commercial advertisers. The option will be marketed to advertisers as a premium service under the brand name of “starclassifieds.net” (e.g. firstname.lastname@example.org). The temporary email addresses will appear in both print and online versions of the newspaper.
Advertisers will access their email responses through the paper’s Web site via a secure login name and password.