Texting Post-Katrina

In the all-but-total communications breakdown that has followed Hurricane Katrina's devastation of the Gulf Coast, text messaging was a rare standout -- because it actually worked

In the all-but-total communications breakdown that has followed Hurricane Katrina’s devastation of the Gulf Coast, text messaging was a rare standout — because it actually worked.

Blogger and New Orleans resident Ernie the Attorney (profiled here on the BlogPulse Blog) reported that he found SMS worked, though cell phones didn’t.

Interesting, too, that text messaging is playing a role as companies try to help in the aftermath. Verizon Wireless is letting subscribers use SMS to donate $5 to the American Red Cross (the dough is added to the monthly bill). And DIRECTV has launched a dedicated satellite TV channel (Channel 100) for information about the relief situation. It’s allowing people to text message short code “48433” and have their missives to family and friends scroll across the bottom of the screen. (That feature is enabled by GoldPocket Wireless.)

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource