Online ad rep firm Gorilla Nation has just received a $50 million investment from its new partner Boston-based private equity firm Great Hill Partners. And while the news of the day in the ad space business is about deals in the billions, so it might be easy to overlook news of a paltry $50 mill, that’s still a significant minority stake in Gorilla Nation’s advertising rep business.
Apparently, the company plans on using the capital to hired on additional staff and develop new online ad technologies and products, broaden its marketing services offerings, aggressively pursue international expansion, and acquire companies to grow its various business units.
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