The 2.0 of Google Calendar

We’re falling for Google Calendar in a big way. Not only is it a great collaboration tool, but the Mac users among us love the fact that it syncs with iCal (and by extension, with Entourage).

What’s more fun is to speculate on the Web 2.0 marketing implications people have hardly begun to exploit. Events, linking dates with Google Maps, importing marketing data onto your desktop. This thing’s got great potential for events, conferences, sport teams, bands…the list goes on and on.

Incorporating Google Calendar into your marketing plans already? Let me know how.

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