In this video, Gio and I continue our discussion on where the mobile web is today, and where it’s going. Specifically, we talk about the biggest mistakes that businesses make with regard to their mobile strategy, whether hardware matters in delivering a successful mobile user experience, and finally, why digital engagement is an asset.
Tim is off today. This column was originally published on April 29, 2011 on ClickZ.
Whatever approach you take to your m-commerce project, one thing is certain: if you want it to deliver the results you’re expecting, context should be front and centre of your design.
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