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The Content Rush

Two new developments in the push to develop more content (aka more spaces for ad inventory)

Two new developments in the push to develop more content (aka more spaces for ad inventory).

  • NYTimes.com is hosting short films from the New York Film Festival in a move that will boost the site’s video content. So far there don’t appear to be pre-roll ads, but the offering begins to train users that the Gray Lady has more to offer than just text. Plenty of in-banner video graces the site’s special section (free subscription) dedicated to the festival.
  • Forbes.com has launched a new section going after entrepreneurs and small business owners. It’s territory trod by BusinessWeek with its SmallBiz section and e-mail newsletter.

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