Approximately 10 of every 12 email messages sent are spam, and 1 out of 63 is infected with some form of virus, according to the latest figures from Postini. The former figure is roughly consistent with Ferris Research‘s finding that spam has consistently accounted for 70-80 percent of email sent since April 2004, gradually increasing over time.
One spam watchdog group, Mail-Filters.com, measures the percentage of spam of total email sent to have increased to as much as 93 percent in January 2005. This is up a full 6 percentage points, from 87 percent, as measured by the group in January 2004.
“”We really don’t see any indication that spam attacks will decrease in the near future,” said Daniel Ashby, SVP at Mail-Filters. “In fact, we see evidence that not only is spam on the rise, but the threat to computers and personal information from that spam is increasing as well.”
Yet, as Ferris points out, the “percentage of email sent” metric doesn’t provide a clear indication of volume. When graphically depicted in terms of volume of spam messages per week, the unrestrained growth of spam from early 2003 through the end of 2004 is clear.
Now we see that, far from slowing down, the volume of spam continues to grow at a fairly consistent rate,” wrote Ferris’s Richi Jennings. “So tell me again… is spam leveling off?”
In January, variants of the Netsky worm continued to be the most prevalent form of attack around the world. The New Year was also marked by the appearance of a new virus. The so-called Exploit.Iframe.B burst on to the scene, accounting for over 20 percent of viral attacks for the month, ranking behind only Netsky.Q.
“The most startling statistic in the chart was the rapid increase in Exploit.Iframe.B detections,” said Steven Sundermeier, VP of products and services at Central Command. The virus exploits a known vulnerability within Microsoft’s Internet Explorer that allows an attacker to execute potentially malicious code on users’ machines by tricking them into opening an infected HTML-based email, explained Sundermeier.
|January 2005 Dirty Dozen|
|Ranking||Virus Name||% of frequency|
|Note: The table above represents the most prevalent
viruses for January 2005, number one being the
|Source: Central Command Inc.|
Many companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important to publishers ... read more
According to a survey conducted as part of OnBrand Magazine's State of Branding Report 2017, marketers are well aware of the new technologies that are expected to be important to their brands in coming years, but the majority aren't rushing to invest in them before they're fully-baked.
Online presence requires a lot of work. Your team has to be keeping an eye on search rankings, competitors, security, web mentions, website performance, trends, and so much more. Here are five multi-purpose tools that can manage every aspect of digital marketing and save your team time and money.
Email marketing is nothing new, but as our ability to harness big data improves, so does email’s potential as a marketing channel. In this article, we discuss data-driven personalization, what it means for email marketing, and how to deliver 1:1 communications at scale.