InsightsThe difference between paid, owned and earned media (Infographic)

The difference between paid, owned and earned media (Infographic)

Distinguishing between paid, earned and owned media has never been more important, as understanding all three media types is crucial for an effective digital marketing strategy.

With social media and online PR continuing to revolutionise the digital marketing landscape, the process of budgeting, reporting and investing in media has had to evolve in order to understand target audiences.

This means that distinguishing between paid, earned and owned media has never been more important, as understanding all three media types is crucial for an effective digital marketing strategy.

Take a look at this infographc from the Media Octopus to explore the key differences.

Digital-Marketing-Paid-Owned-and-Earned-Media

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