Data is a fact of necessity for advertisers and marketers, yet it’s expensive for some of the small shops to afford subscriptions, or shell out for full reports. San Francisco-based Media-Screen recognized the issue and launched Netpop Research, “a tiered subscription model for access to graphs that are borne out of our Netpop ongoing studies,” said Josh Crandall, managing director of Media-Screen.
Subscriptions access consumer behavior data for $24.95 to $999.95 per month payable through PayPal. The subscription grants access to a research catalog, and subscribers get a number of credits to redeem each month. The low end gets access to five graphs per month, and the higher level gets access to 1,000 graphs per month. Higher-level subscriptions also allow users access to competitive landscape data.
Media-Screen’s ongoing Netpop research has tackled topics including profiling broadband user personalities and mobile Web adoption. In addition to the graphs and competitive landscape data, Media-Screen will still make research reports available on an ad-hoc basis.
Netpop won’t replace comScore and Nielsen data on audience measurement, but it works to “triangulate a marketer’s analysis of the marketplace,” said Crandall.
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