MediaPublishingThe Digital Magazine Industry Is Predictable Now

The Digital Magazine Industry Is Predictable Now

Three of the key truths and leading predictive elements digital adoption is based on.

Windows 8 is only weeks away – and yet again, the publishing world will be faced with a significant change in consumer adoption. If you follow the digital media world, then you can thrive and drive increased Q4 revenue. Digital adoption is based on some key truths as well as some leading predictive elements. You may already be aware of these three truths:

  1. The device you select will define when you read digital media. It’s true! If the first device you pull out of your bag is a smartphone, it means you are a passive reader, driven by impulse buys and looking for deals. If you happen to pull out a tablet/iPad, that says something completely different. Quality content is critical to you; not just the writing, but the layout and interactivity. And if you pull out a paper notebook, well…that’s a whole different article.
  2. The digital magazine you buy first will determine how much you will invest in digital content over the next 22 months. Single issue buyer, back issue, or subscriber. Hmmm. It all says something about your buying habits. But don’t worry, it’s become as predictable as guessing what color M&M’s people will pick. While I can’t divulge the secrets in this column, I can tell you that the ultimate buyer will buy, and buy every month for at least 22 months in a row. The perfect customer is out there – and she’s identifiable from the very first purchase.
  3. The category of content you purchase first will determine the content you purchase during the next five transactions. Celebrity content, news, tech, fashion, or photos. You might not know it, but the content you choose as your first purchase sends a very clear signal about the type of content that you will choose down the line. The average serious buyer will buy at least five different things within the first 12 months from your brand. Understand their trigger points and you will be light-years ahead of your competitors.

It finally happened! We have entered the world of predictability. In fact, if you go to a digital media carnival and give the “guessing man” $1, he will be able to look at you and tell you these things about you:

  1. How many devices you own.
  2. What types of devices they are.
  3. If you have children living in the household.
  4. The average number of apps on your devices.
  5. Your profession.
  6. Three of five magazines you will buy digitally.

Personally I find this time exciting. Digital publishing has finally matured to the level where we, as publishers, can begin to predict and model out the future – and the future looks bright.

I invite you to tweet me at @jeannieymullen and tell me what your first digital magazine purchase was and I will reply back with my predictions on which magazines you have bought since then.

Digital Publishing image on home page via Shutterstock.

Related Articles

What western social networking platforms can learn from Japan's Line

Asia What western social networking platforms can learn from Japan's Line

2y Motoko Hunt
Why mobile moments are marketing's golden ticket

Media Why mobile moments are marketing's golden ticket

2y Catherine Magoffin
10 mobile marketing themes to look out for in 2016

Media 10 mobile marketing themes to look out for in 2016

2y Michael Della Penna
Cyber Friday: Why this is the year Black Friday will play out online

Media Cyber Friday: Why this is the year Black Friday will play out online

2y Tessa Wegert
Welcome to the new era of B2B video

Media Welcome to the new era of B2B video

2y Tessa Wegert
How to use mobile as a bridge between digital and physical

Media How to use mobile as a bridge between digital and physical

2y Anna Bager
Beacons unlock real-time mobile research: are you ready to connect?

Media Beacons unlock real-time mobile research: are you ready to connect?

3y Stephanie Miller
Developing a Mobile Content Plan That Works

Media Developing a Mobile Content Plan That Works

3y Yuyu Chen