At an otherwise lackuster panel on CMO strategies at OnMedia NYC, former Reebok CMO Roger Wood just made an interesting point:
No major companies to date have had a CMO whose professional background is digital rather than traditional.
When’s that going to change?
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Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more