Return Path CEO Matt Blumberg encourages us to expect interactive-driven developments from the DMA, writing on his blog. Blumberg is chairman of the Interactive Marketing Advisory Board (IMAB), the internal group the DMA set up after dissolving AIM.
Blumberg’s post on the group’s digitized future seems part apology for a lackluster interactive presence at the DMA ’06 event in San Francisco last week (“very weak interactive trade show floor and critical mass of key attendees”). But he says John Greco has committed to revitalize the IMAB and that the board is working “diligently and in great partnership with the senior staff of the DMA to really bring interactive marketing principles to the core of the DMA’s offerings and ethos.”
We shall see.
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