Gawker Media honcho Nick Denton says the Yahoo syndication deal signed in November is lapsing. Why? Not enough traffic, a mismatch in audiences, and maybe, just maybe, Gawker site Valleywag’s constant harping on Yahoo exec Lloyd Braun.
Coincidentally, Denton says the bottom-of-post Google AdSense text links, which the company has been testing on Gizmodo, are performing well enough to integrate further across the network.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more