Congratulations to our longtime paid search columnist Kevin Lee. His new (and first) book, The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy, was just released.
It’s so new, we haven’t even received our review copy yet, but we do know that in the book Kevin addresses digital marketing issues far beyond the scope of search alone. Topics include how marketers can know if their agency is capable of executing a profitable digital marketing campaigns; how agencies can ensure they remain competitive; how to build an in-house digital marketing team; auction-based media markets; and media planning in a dynamic digital environment.
If you follow Kevin’s columns on this site, or have ever heard him speak on digital marketing (which he does virtually non-stop), you know this is one book that’s going to be worth picking up.
Good going, Kevin!
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