The Four Truths about E-mail as a Branding Vehicle

At the ClickZ Specifics: E-mail Marketing conference today, Jeanniey Mullen, senior partner & senior director of e-mail marketing at OgilvyOne Worldwide, shared ” Four Truths about E-mail as a Branding Vehicle”:
1. E-mail delivery and rendering is not only a critical but strategic aspect of your messaging efforts
2. Branding in an e-mail is = to Word of Mouth marketing. Caution is advised
3. E-mail can no longer be thought of as “a single communication vehicle” – e-mail has evolved into the backbone of digital communication
4. There distinction between direct and brand is disappearing. E-mail is the driver!

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