The Googling of an Icon

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Google doodles appear to denote holidays and other special days, artists and people of note, and sometimes things a little closer to the commercialized world. To mark the 50th birthday of the LEGO, Google bricked up its logo. What’s missing from the Google doodle treatment is that the LEGO’d logo doesn’t link to a page of related search results.

LEGO claims a history with the search giant. In the early days of Google’s 10-year history it used LEGOs to create a casing around 10 4-GigaByte hard disks (image) supporting the development of the search engine. Google is also said to have the bricks around the campus offices to encourage creativity, and reportedly to test new recruits.

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