The Guardian leads the way by adopting Google Glass tech in the UK
The Guardian is among one of the first to integrate its platform into Google Glass tech.
The Guardian is among one of the first to integrate its platform into Google Glass tech.
After all the hype surrounding Google Glass, it has been given a low-key launch in the UK this week. Prototypes of the Android-enabled spectacles can be purchased for GBP1000 by developers. The UK is the only country, apart from the US, in which the device has been made available to developers so far.
As a result, The Guardian is among one of the first to integrate its platform into the piece of glassware. It has utilised the unique functionality of the device enabling it to stream the latest weather, headlines and breaking news to the wearer. Additionally, users will be able to hear short audio summaries of content which can be saved for later perusal. Content can also easily be shared across social channels such as Twitter and Facebook.
Although The Guardian is amongst the first organisations to create Glassware for the UK Explorer launch but others, such as Tesco, are expected to follow suit.
Alan Rusbridger, editor-in-chief, Guardian News and Media said:
“The Guardian’s philosophy and approach to journalism is independent of any platform. What intrigues us most about Google Glass and other wearable devices are the new journalistic opportunities they provide, and how they allow us to collaborate with our readers around the world while respecting their privacy.”
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceIt doesn’t kill us – it makes us stronger Read More...
View articleAccording to a study by Fospha, Meta is the largest and only channel that can provide the necessary scale for most brands Read More...
View articleIoT technology is changing online marketing, but legal and market forces are making matters complex Read More...
View articleDespite being tanked by the pandemic and testing positive, just a few weeks later my business had one of the strongest financial months of my career. ...
View articleThe pandemic threatened the core of Humanscale’s business model. Here’s how they used DAM technology to target an entirely new market in just two week...
View articleWhat radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare the...
View articleVal Vacante highlights the epic growth in contactless payments and how app-free experiences are the ultimate helper for retailers and shoppers Read Mo...
View articleFrom CRMs, and messaging platforms to online courses, here's how traditional providers in insurance and mortgages are using technology more effectivel...
View article