The Heat is on 50 Cent

Online video is a knife that cuts both ways for rapper 50 Cent.
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While ClickZ today examined how 50 Cent uses online video to build brand loyalty, a video on celebrity gossip site TMZ is bringing attention to problems in his personal life.

A multi-million dollar home — and the center of dispute between 50 Cent and an ex-girlfriend — was destroyed in a suspicious fire. Six people, including 50 Cent’s 10-year-old son, went sent to the hospital for smoke inhalation and were released, according to the Associated Press.

In a video interview on, 50 Cent’s former girlfriend Shaniqua Tompkins said she and 50 Cent were fighting over the house. She also complained that 50 Cent “made no contact to see how his son is doing” after the fire. reported that 50 Cent was in Louisiana at the time of the fire. According to reports, his spokesman said any suggestion that the rapper was involved in the incident is “outrageous.”

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