More NewsThe Hills Eye MySpace.com

The Hills Eye MySpace.com

Fox Searchlight creeps in at midnight tonight for a roadblock on MySpace.com to promote the retooled Wes Craven classic, "The Hills Have Eyes." The pic opens tomorrow. The day-long promo is biggest campaign on the social networking site, ever. "Taking over MySpace, the second most viewed site on the Internet, as the exclusive advertiser the day before our film opens is an incredible opportunity and exciting way to celebrate the release of "The Hills Have Eyes," Peter Rice, president of Fox Searchlight Pictures, said in a statement. Given the pic's tagline is "The lucky ones die first," this is kind of a bold move for MySpace, which has very recently been plagued by (and defensive about) all kinds of safety concerns , even if the site's demo for this teen release is right on target.

ViewMedia-1.jpg Fox Searchlight creeps in at midnight tonight for a roadblock on MySpace.com to promote the retooled Wes Craven classic, “The Hills Have Eyes.” The pic opens tomorrow.

The day-long promo is biggest campaign on the social networking site, ever.

“Taking over MySpace, the second most viewed site on the Internet, as the exclusive advertiser the day before our film opens is an incredible opportunity and exciting way to celebrate the release of “The Hills Have Eyes,” Peter Rice, president of Fox Searchlight Pictures, said in a statement.

Given the pic’s tagline is “The lucky ones die first,” this is kind of a bold move for MySpace, which has very recently been plagued by (and defensive about) all kinds of safety concerns, even if the site’s demo for this teen release is right on target.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

1m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

2m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

9m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts