Fox Searchlight creeps in at midnight tonight for a roadblock on MySpace.com to promote the retooled Wes Craven classic, “The Hills Have Eyes.” The pic opens tomorrow.
The day-long promo is biggest campaign on the social networking site, ever.
“Taking over MySpace, the second most viewed site on the Internet, as the exclusive advertiser the day before our film opens is an incredible opportunity and exciting way to celebrate the release of “The Hills Have Eyes,” Peter Rice, president of Fox Searchlight Pictures, said in a statement.
Given the pic’s tagline is “The lucky ones die first,” this is kind of a bold move for MySpace, which has very recently been plagued by (and defensive about) all kinds of safety concerns, even if the site’s demo for this teen release is right on target.
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.
Here are five proven list building strategies that you can employ in 2017 -- each backed up with case studies and research:
Brands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth?
Black Friday is here, but just how important is the day that has historically been the most watched of the holiday shopping season?