More NewsThe Inauguration, Branded: How Vapid Can We Get?

The Inauguration, Branded: How Vapid Can We Get?

I hate to be cynical at this moment of national renewal, but I just have to call out the shallowness of Pepsi's "RefreshEverything" microsite and YouTube channel

I hate to be cynical at this moment of national renewal, but I just have to call out the shallowness of Pepsi’s “RefreshEverything” microsite and YouTube channel. The effort, which seeks to leverage the historical moment to build brand equity, may set a new standard for emptiness of thought in pseudo-political advertising.

neversooptimistic.jpg

Masquerading as a place for people to post video letters to Barack Obama, the effort is actually a feeble patchwork of clichés designed to sell soft drinks. Really, how many times have we been asked to feel inspired by tightly edited video montages where celebrities finish each other’s sentences? Naturally any such project must feature Will.i.am, the Black Eyed Peas front man and producer of Busta Rhymes single “I Love My Bitch” who somehow has become a spokesperson for the Obama youth movement — not to mention a CNN hologram.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

3m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

11m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

2y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

2y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

2y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

2y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

2y Al Roberts