IDG’s The Industry Standard, a newsmagazine focused on the Internet economy, named Jonathan W. Chalon, formerly the international advertising director at Inc. magazine, as its new East Coast ad director.
Based in New York City, Chalon will be responsible for servicing San Francisco-based The Industry Standard’s existing East Coast client base as well as introducing new customers to the benefits of advertising in a publication aimed at influential Internet business executives.
“We’re starting to see how the Web levels the playing field for small- and medium-sized companies competing against larger, more established competitors,” said John Battelle, president and publisher of The Industry Standard. “Jon understands this market extremely well and I am confident that his experience will introduce new customers to the benefits of advertising with The Industry Standard.”
Chalon held a variety of positions at Inc. magazine during his 11 years there. >From February 1995 to the present, he was international advertising director; from September 1993 to February 1995 he was New York sales director; from July 1991 to September 1993, he was international advertising manager; from November 1987 to July 1991, he was Inc.’s eastern regional manager and had regional and national responsibility for Inc.’s Business Month spin-off.
Businesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major ... read more
A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement ... read more