The iPod Has Left the Trade Show

ipodno.jpegAnything but an iPod.

If you’re planning your company’s next trade show foray, take note.

A small but noticeable trend in the ad:tech expo hall is a visible lack of “win an iPod” signs at vendor booths. Walking the acreage of stands, only one of the once-ubiquitous signs was spotted. iPod prices have plummeted. Moreover, everyone and their bother already has one.

The leave-your-business-card-in-the-bowl lead-gen inducement of choice? The Apple TV is hot, and more than a few PSPs and Wiis are also on offer.

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