The Knot, an online wedding resource site, and beauty e-tailer gloss.com, this week inked a one-year marketing partnership under which gloss.com will be the exclusive beauty products merchant on TheKnot.com and The Knot areas on America Online‘s properties.
Financial details of the deal were not disclosed.
“As a leading wedding website, The Knot is helping a huge audience of brides-to-be prepare for the biggest day of their lives,” said Sarah Kugelman, president and co-founder of gloss.com. “Gloss.com’s inside access to the latest trends and beauty tips from industry insiders will be instrumental in providing The Knot users with the best in beauty products and advice for their weddings and happily ever after.”
The new relationship calls for The Knot to create a special content area with information from gloss.com, including a beauty advisor, virtual makeover, and gloss.com magazine. The section will also highlight products geared toward the bride-to-be.
“At The Knot, our goal has always been to provide to-be-weds with the best services possible,” says David Liu, TheKnot’s chief executive officer. “Through our new relationship with gloss.com, we are able to offer our visitors yet another great resource to help them plan their weddings.”
Online purveyors of beauty products are rushing to forge alliances, as they go head-to-head in the highly-competitive market. Gloss.com competes with the likes of Beauty.com, ibeauty.com, Reflect.com and Sephora.com.