More NewsThe Knot, WeddingChannel.com to Marry

The Knot, WeddingChannel.com to Marry

Reaching those brides- and grooms-to-be might be about to get more convenient (and possibly more expensive)

theknot.gifReaching those brides- and grooms-to-be might be about to get more convenient (and possibly more expensive). The Knot and WeddingChannel.com have declared their intention to merge in a deal valued at about $78.5 million. The Knot Chairman and CEO David Liu says it expects to merger to help it “become a more effective mareting resource for our advertisers.”

PaidContent.org notes that the two have been engaged in a patent battle over gift registriesfor several years. Presumably, this deal puts an end to that litigation.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

3m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

11m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

2y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

2y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

2y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

2y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

2y Al Roberts