If you ran a Web site, or read any Web sites, in the early days of the ‘Net, you’re probably familiar with the concept of the link exchange or banner exchange. Display banners for exchange members on your site, and you’ll be rewarded for having your banner shown on someone else’s site. Well, Rojo Networks, with its newly-launched-in-Beta FeedShare, is bringing this concept into the blogging/RSS era.
Once the company gets publishers to sign up, it is reportedly going to transition this whole concept into an ad network. I don’t know about you, but to me it seems a little creepy to sell publishers on the idea of a link exchange but actually be planning to sell space.
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