More NewsThe Marines Tell It To Craigslist

The Marines Tell It To Craigslist

While the Army is embroiled in account reviews and attempts to monetize its advertising by selling its action-packed recruiting games on consoles , the Marines are seeking recruits the old-fashioned way: on Craigslist. The copy could use some tweaking

While the Army is embroiled in account reviews and attempts to monetize its advertising by selling its action-packed recruiting games on consoles, the Marines are seeking recruits the old-fashioned way: on Craigslist.

The copy could use some tweaking. While it’s careful to stipulate the Marines are looking for a few good men and women, I don’t know how well the benefit statement, “become part of a life-long brotherhood,” is going to go over with that latter group.

This isn’t wildly convincing, either: “Job location is NYC & Long Island.”

Via Gawker.

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