More NewsThe Motley Fool Targets the UK with Ad Blitz

The Motley Fool Targets the UK with Ad Blitz

Personal finance site The Motley Fool onMonday kicked-off a high-volume seven-week campaign to boost its United Kingdom site, during which itwill spend $80,000 (£50,000) a week.

Personal finance site The Motley Fool on Monday kicked-off a high-volume seven-week campaign to boost its United Kingdom site, during which it will spend $80,000 (£50,000) a week.

The company says it’s the biggest online ad spend ever done in the UK.

The campaign, aimed at driving traffic to the Motley Fool UK site, will run heavily on five Web properties: Tesco Net, Yahoo, MSN, Excite and BT Internet. I-level has handled the placements, and, over the last six months, has refined the media mix by testing the campaign on 37 different sites.

“The Motley Fool is one of the world’s most compelling brands and its commitment to its online strategy is paying off,” says Ed Ling, i-level’s media director. “Traffic to its site has increased dramatically since the company’s launch in the UK last summer.”

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4d Diana Maltseva, Senior Content Manager, Smartym Pro
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts