Such is customer service in the new digital age of transparency that Random House is offering refunds on “A Million Little Pieces” to people who purchased direct from the publisher. (According to the Reuters report.) This after a TheSmokingGun.com report — and much discussion of it in countless blog entries and news stories — that casts serious doubt on the alleged memoir’s veracity. It’s a testament to lessons learned by Dell and Kryptonite Locks — when the word-of-mouth turns against you, respond, act, do something. Because stonewalling doesn’t work any more.
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.