The New Press Release: Blog Post with an E-mail Follow-up

A moment-ago straw poll among ClickZ reporters confirmed that several of us are seeing a rise in a new PR tactic: publicists sending us e-mail about their clients' blog posts. "Good Morning," said one such missive today

A moment-ago straw poll among ClickZ reporters confirmed that several of us are seeing a rise in a new PR tactic: publicists sending us e-mail about their clients’ blog posts.

“Good Morning,” said one such missive today. “Please note that [client name redacted] has posted a new entry on his blog regarding [subject matter redacted]. You can read his post at [URL redacted]. Thanks, [name redacted]

Luckily, the above e-mail pointed to a fairly interesting and relevant post. But given how easy it is to fire off a two-line e-mail, I’m betting the recent flurry of such alerts becomes something of an epidemic.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource