The New Press Release: Blog Post with an E-mail Follow-up

A moment-ago straw poll among ClickZ reporters confirmed that several of us are seeing a rise in a new PR tactic: publicists sending us e-mail about their clients’ blog posts.

“Good Morning,” said one such missive today. “Please note that [client name redacted] has posted a new entry on his blog regarding [subject matter redacted]. You can read his post at [URL redacted]. Thanks, [name redacted]

Luckily, the above e-mail pointed to a fairly interesting and relevant post. But given how easy it is to fire off a two-line e-mail, I’m betting the recent flurry of such alerts becomes something of an epidemic.

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