We monitor Web analytics on almost 200 corporate sites and microsites across a broad array of B2B and B2C organizations with global reach to millions of visitors every month. This broad array of sites allows us to see trends across countries and industries in Web technologies and visitor behaviors. Recently, looking at seven sites from seven different organizations that collectively average more than 5.5 million visits per month from both consumers and business users, we saw three small trends emerge among Web browser reports that might forecast big changes in the Web in 2014 and 2015. The trends are listed below:
1. Usage of the “other” browsers is growing more rapidly than the top four (Chrome/Android, Internet Explorer, Firefox, and Safari). On the sites reviewed, the others (lead by browsers such as Opera, Silk, YaBrowser, and BlackBerry) grew year over year by approximately 23 percent and the growth rate accelerated most significantly in the last three months of 2013. There were more than 25 different browsers, with Opera accounting for nearly half of the users in this “other” Web browsers category.
2. Amazon Silk usage is growing fast: First let’s state that usage of the Amazons Silk browser, by most accounts, is approaching a whopping 1 percent browser market share. The interesting trend is that visitors and visits using the Silk browser have grown by more than 100 percent ( < .5 percent to almost 1 percent) in about six months. No other browser has grown that fast during the same time period.
3. Gaming Systems browser usage is also growing: We created a segment of users with browsers/operating system combinations for Xbox, PlayStation, and Nintendo. This segment, which also accounts for less than 1 percent of the total users, grew by more than 25 percent last year. PlayStation users were the largest browser share among gaming Web surfers by far.
Content marketing includes so many tasks and processes that it can be very overwhelming. You need a solid toolset to keep it ... read more
Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's not always the case.
With a little help from some algorithms and machine learning, marketers may soon be able to tap into the power of Hadoop, ... read more
If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. ... read more