We monitor Web analytics on almost 200 corporate sites and microsites across a broad array of B2B and B2C organizations with global reach to millions of visitors every month. This broad array of sites allows us to see trends across countries and industries in Web technologies and visitor behaviors. Recently, looking at seven sites from seven different organizations that collectively average more than 5.5 million visits per month from both consumers and business users, we saw three small trends emerge among Web browser reports that might forecast big changes in the Web in 2014 and 2015. The trends are listed below:
1. Usage of the “other” browsers is growing more rapidly than the top four (Chrome/Android, Internet Explorer, Firefox, and Safari). On the sites reviewed, the others (lead by browsers such as Opera, Silk, YaBrowser, and BlackBerry) grew year over year by approximately 23 percent and the growth rate accelerated most significantly in the last three months of 2013. There were more than 25 different browsers, with Opera accounting for nearly half of the users in this “other” Web browsers category.
2. Amazon Silk usage is growing fast: First let’s state that usage of the Amazons Silk browser, by most accounts, is approaching a whopping 1 percent browser market share. The interesting trend is that visitors and visits using the Silk browser have grown by more than 100 percent ( < .5 percent to almost 1 percent) in about six months. No other browser has grown that fast during the same time period.
3. Gaming Systems browser usage is also growing: We created a segment of users with browsers/operating system combinations for Xbox, PlayStation, and Nintendo. This segment, which also accounts for less than 1 percent of the total users, grew by more than 25 percent last year. PlayStation users were the largest browser share among gaming Web surfers by far.
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
When measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we'll look at how data-driven attribution can help businesses better understand where discount codes produce the best ROI.
Many businesses invest a great deal of time and effort into knowing their customers - but too few focus on understanding them.
Data. It’s the latest ‘buzzword’ in the digital marketing world when it comes to content.