The Power of Engagement - 8 Ideas You Can Add To
Engagements that you can encourage and measure to add octane to what you do online and use to layer in a whole new world of metrics to your reports.
Engagements that you can encourage and measure to add octane to what you do online and use to layer in a whole new world of metrics to your reports.
There’s a whole world of engagement actions to offer, encourage, and measure in the online media landscape that do a couple of really exciting things.
First, they create much deeper brand/consumer interactions that leave a deeper impression in the mind of your target audience, and if done properly can be the equivalent of months and even years of impression frequency. In one shot you can embed an incredibly durable set of thoughts, desires, and emotions into the mind of your target consumer. For example, when you get a consumer to play a game, watch a video, or join a contest that has a robust brand building workflow, you pack in the equivalent of a consumer paying attention to literally dozens of your ads into one session!
Second, you can actually utilize engagement to create millions of additional impressions from the paid engagements that you encourage, adding serious octane to your advertising programs. This is powerful stuff and can turn even modest ad budgets into major brand builders.
So below are some interesting examples of engagements that you can encourage and measure to add octane to what you do online. These are things that you can use to layer in a whole new world of metrics to your reports. What am I missing? Please add them in the comments section.
The key thing with the above ideas is, whether they are new or not, they can all be worked into your online campaigns and be measured. Encourage people to think beyond the impression and click to formulate full paths of engagement that a) deepen the branding experience, b) escalate people through the sales process, c) encourage social sharing, and d) inject assets into the consumer space that can live forever.