The Slings and Arrows of Search Marketing

Once again, a company’s gotten itself worked up into a tizzy about a competitor using its trademark as a keyword trigger for ads. This time, WSJ.com reports (paid subscription) it’s Office Depot v. Staples. The issue has been much in the courts in recent years, with suits ranging from company v. media company to company v. advertiser.

A couple of advertiser v. advertiser examples:

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