On October 19, ClickZ will host The Transformation of Search Summit in New York City, in partnership with Search Engine Watch and Catalyst. Dedicated to the key trends affecting consumer behavior and search marketing today, this one-day event will provide a host of insights and practical tips for business leaders, senior marketers and search specialists.
The importance of search as a medium for connecting with consumers cannot be understated, and the facts certainly substantiate this:
- Over $90 billion were spent on search advertising in the US in 2017
- 93% of online journeys begin with a search engine
- 96% of Google’s annual revenues come from search ads
And yet, pinning down exactly what search is can be a difficult endeavor. In essence, search arises at moments of need or desire; when people want to know, do, or go, they reach out to a search engine.
These moments are increasingly fragmented across devices at home, at work, and on the go.
While the commercial opportunity that search provides is rising, it is no longer a text-only medium and Google is seeing some competition from the likes of Amazon and Pinterest. Many voice-based searches do not involve a screen, while visual search uses images as an input to deliver results.
The underlying nature of search remains constant; people want answers or suggestions and brands compete to provide them.
However, marketers must keep pace with these developments and acquire new skills if they want to deliver the experiences the modern consumer demands.
The pace of change in search is only accelerating over time, and those who do not evolve in line with the industry will be left behind.
The Transformation of Search Summit, which will be held at Convene on W 46th Street, will cut through the noise to provide actionable insights on the trends that are transforming search today.
Comprised of talks by specialists from across the technology landscape, the event will go much deeper than the standard platitudes to discuss the points that will transform search over the coming months and years. Furthermore, each session will contain a list of tips that marketers can apply at their company today to drive better results.
This applies equally to organic search and to paid search, with some core themes cutting across both marketing media.
Key Themes at The Transformation of Search Summit
Who should attend?
The Transformation of Search Summit is aimed at business leaders and search professionals, with a split focus on strategy and tactics. Attendees have already been confirmed from companies including Marriott, Price Waterhouse Coopers, and Kaiser Permanente.
How can I sign up?
For more information and to sign up for the October 19 event, please click here. Super saver rates are available until June 22 and early bird rates will be open until September 14.