The Venice Project is now Joost

joost2.pngThe Venice Project, the pre-launch TV/Web crossover platform from the founders of Skype and Kazaa, has been given an official (and tiresomely 2.0) name: Joost.

The site aims to unite advertisers, content owners and viewers in a connected, community-driven environment and, owing to its illustrious founders, has been a repository for the collective hype of tech bloggers everywhere. Given its founders, it’s certainly worth watching, but let’s all keep in mind that TV/Internet convergence is a road well traveled over the last two years, and they’re facing lots of competition from everyone from slingbox to Brightcove to Apple.

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