The World Cup's social score: Which team is the most active?
On day two of the 2014 World Cup, we ask: which team is winning on social media? Check out the qualifying 32 teams' total audience numbers across leading social networks.
The World Cup in Brazil would be won by Mexico if the competition was based on social media audiences, according to programmatic advertising experts, RadiumOne UK.
The ‘Social Score methodology’ devised by RadiumOne UK is based on a team’s total audience across leading global social networks including Facebook, Twitter, YouTube, Instagram & Google+. The Social Score shows the relative reach of each nation’s football team (as of 11th June 2014) and reflects the potential audience that it can unlock for sponsors and commercial partners.
Rupert Staines, MD Europe, at RadiumOne comments:
“Engaging the fan community socially is a hugely powerful ‘twelfth man’ for any team and the brands supporting them. With their respective reputations, it’s not a massive surprise to see the likes of Brazil, England and Germany fighting it out at the top of the table, thanks to their consistent approaches to fan engagement although Mexico is more surprising. However, there are still too many footballing nations, sports & content rights holders overlooking the importance of fan engagement as part of their wider commercial strategies. They are not tapping into ‘Dark Social’ and missing out on a significant commercial revenue opportunity. Take our partnership with the FA for example. They truly understand and action the commercial value from their 18m strong digital audience through RadiumOne’s platform tools.”
