So on Monday, I sent an RFP out to half a dozen e-mail service providers. By Tuesday, all but one had gotten back to me. By phone.
Of these five, only one vendor left their personal e-mail contact information. Now, I don’t know about you, but in my book, phone tag is about the most inefficient communications method out there. None of the candidates’ messages indicated when they could be reached via vox. And I’ve called every single one of them back and spoken with…their voicemail systems.
Is this an overly grumpy reaction to what you’ve got to admit is a pretty old skool communications method? (I’ve never claimed to be a phone person.) But you really would think ESP sales departments might avail themselves from time to time of the channel they are, after all, selling: e-mail.
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more
On Monday, Netflix reported that it added 370,000 new subscribers in the U.S. in the third quarter, 20% more than the 300,000 it ... read more
Snapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports even ... read more
Little more than a year ago, Facebook CEO Mark Zuckerberg streamed the first live video from Facebook headquarters. In April of this ... read more