theglobe.com Signs 74 New Advertisers in 4th Quarter

Lotas Minard Patton McIver (LMPM) in New York City launched an online and digital media division, joining forces with Vancouver-based Blast Radius Communications Inc.

“We’ve already had success creating an online presence for several LMPM clients and are delighted to now offer a full range of new media resources within LMPM,” said Principal Sally Minard.

Lotas Minard Patton McIver is a full service advertising agency with billings in excess of $50 million. Clients include F. Schumacher’s Waverly Division, Breugger’s Bagel Bakeries, Novogen’s Promensil dietary supplements, NYU/Stern School of Business, Cosmopolitan Magazine and Redbook Magazine.

The new media division will be headed by Kurt Kratchman, who said that the collaboration with Blast “leverages LMPM’s off-line expertise and Blast’s online expertise. ”

Blast is an Internet design, e-commerce, and online marketing firm. Clients include Psygnosis, Infogrames, Intrawest, Government of Canada-National Research Council, Funkmaster Flex, and Toyota Canada.

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