More Newstheglobe.com Signs 74 New Advertisers in 4th Quarter

theglobe.com Signs 74 New Advertisers in 4th Quarter

Lotas Minard Patton McIver (LMPM) in New York City launched an online anddigital media division, joining forces with Vancouver-based Blast RadiusCommunications Inc.

Lotas Minard Patton McIver (LMPM) in New York City launched an online and digital media division, joining forces with Vancouver-based Blast Radius Communications Inc.

“We’ve already had success creating an online presence for several LMPM clients and are delighted to now offer a full range of new media resources within LMPM,” said Principal Sally Minard.

Lotas Minard Patton McIver is a full service advertising agency with billings in excess of $50 million. Clients include F. Schumacher’s Waverly Division, Breugger’s Bagel Bakeries, Novogen’s Promensil dietary supplements, NYU/Stern School of Business, Cosmopolitan Magazine and Redbook Magazine.

The new media division will be headed by Kurt Kratchman, who said that the collaboration with Blast “leverages LMPM’s off-line expertise and Blast’s online expertise. ”

Blast is an Internet design, e-commerce, and online marketing firm. Clients include Psygnosis, Infogrames, Intrawest, Government of Canada-National Research Council, Funkmaster Flex, and Toyota Canada.

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