More Newsthetoybox.com Begins Holiday Ad Campaign

thetoybox.com Begins Holiday Ad Campaign

Toys and toy collectibles retailer thetoybox.com launched a regionalholiday ad campaign with media outlets including WRAL-TV.com, a newsstation/Web site in the Raleigh/Durham market, along with ads innewspapers, radio stations and magazines.

Toys and toy collectibles retailer thetoybox.com launched a regional holiday ad campaign with media outlets including WRAL-TV.com, a news station/Web site in the Raleigh/Durham market, along with ads in newspapers, radio stations and magazines.

The campaign includes a strategic combination of traditional print advertisements, Web site banner ads, holiday gift guides, affiliate site links and broadcast promotions.

Spending was not disclosed.

The companys retail store and warehouse are located in Greenville, NC. “We believe the advertising package we’ve put together for the holiday season will provide thetoybox.com with high-volume visibility that will assist in getting our name in front of the toy-buying public,” said Tony Davis, thetoybox.com chief executive officer.

“The combination of traditional and Internet-based media outlets allows us to reach consumers who already shop over the Internet as well as those who will purchasing online for the first time this holiday season.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1w Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts