THINK New Ideas Inc. said it has designed and developed an e-commerce shop for the Shell-Ferrari Web site that will offer co-branded merchandise for the Shell-sponsored Ferrari Formula One Racing Team.
The new shop was developed in conjunction with Hill & Knowlton. Spending on the project was not disclosed.
THINK said it will work together with Nice Man Merchandising on the management of the e-commerce solution. Nice Man, Shell’s promotions and fulfillment partner, is a full- service merchandising company.
“We have seen a continuous increase in the usage and popularity of the Shell-Ferrari site,” said Christofer Solheim, managing director of THINK London. “The site now delivers well over a million page impressions per month to loyal Ferrari and Formula One fans around the world. It was clear that the time had come to extend the site and include an e-commerce solution for the co-branded merchandise.”
The Shell-Ferrari shop currently offers a range of more than 30 products including T-shirts, caps, polo shirts, umbrellas, model cars and key ring.
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