New York City-based THINK New Ideas was named global marketing and communications company of record for Network Associates Inc., formerly McAfee Associates.
The agreement extends THINK’s integrated marketing and communications solutions for Network Associates internationally, incorporating THINK’s ongoing TV, print, Internet, packaging, collateral and brand identity work for the company, products, and services.
The company said current media billings, estimated at $15 million, are expected to increase significantly. THINK has handled Network Associates’ domestic print and television advertising duties for the past seven months and was recently named the company’s interactive agency of record.
THINK launched a new brand campaign for the company called “Who’s Watching Your Network?” during the Super Bowl and debuted a new Web site, www.nai.com.
Based in Santa Clara, CA, Network Associates is a supplier of enterprise network security and management solutions, including McAfee Total Virus Defense, PGP Total Network Security, Sniffer Total Network Visibility, and Total ServiceDesk.
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