Avis billings were not disclosed but Organic Media said it has grown to $35 million in billings since its inception in September of 1997. Parent company Organic created the new media agency to maximize the impact of integrated online marketing, brand development and electronic commerce to meet the needs of its blue-chip clients.
Another new client is the Gap, which selected Organic Media to direct all research, planning and placement of the Gap.com online advertisements. As part of the online media plan, Organic Media will develop an extensive campaign to drive consumers to Gap’s online store.
The Avis campaign will reinforce the company’s commitment to using the Internet as a tool to communicate with its customers, including promotional offers and online booking capability.
“In this ever-changing market, Avis needs more out of an agency than well- produced banners,” said Debbie Schneiderman, Avis’ manager for online marketing. “We need smart planning, innovative strategies, and most important, industry insight. We’re finding that with Organic.”
Organic offers an integrated suite of services to drive global electronic business that includes: strategic marketing and technology consulting; online advertising and promotions development; media planning and placement; research services and facilities; user interface design and turnkey production services; software development; and secure hosting.
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